It feels like a lifetime ago when people were posting black squares on their social media channels and businesses began hastily releasing BLM statements followed by their Diversity, Equity and Inclusion policies. The nationwide protests on racial injustice that erupted in 2020, undaunted by the global pandemic, could not be ignored and compelled individuals and businesses alike to face the inequity in our society. While some organizations like Ben & Jerry’s became the model upon which other organizations would aspire to emulate, others proved to be a blueprint of what not to do, highlighting the insincerity of an already visibly inequitable system.